Health is a key buzzword in Asia these days. The region's rapid growth of the last decade has meant a proliferation of fried chicken and ice cream, air pollution, and generally unhealthy lifestyles. Waistlines swelled along with GDP, and smoking and heavy drinking became fashionable among a certain segment of upwardly mobile Asians.
But increasingly, those with disposable incomes are recognizing the benefits of taking care of their health, and they're turning to spas to do it. "Beforehand there were hardly any Chinese, hardly any Asians, and now there are a lot," says Kan, who has visited Chiva-Som for more than a decade. "People get more money and they want to be more health conscious."
