Continuing economic headwinds have not spared the luxury hotel spa industry. According to the latest figures of Spa STAR, the spa benchmarking program published by STR, performance metrics were either on par or declined for the first six months of 2009.
“The luxury hotel industry is facing a very tough operating environment,” commented Jan D. Freitag, vice president at STR. “The luxury spas in those hotels have not been immune to the effects. It stands to reason that operators are now giving renewed attention to locals business, which seems to have the desired effect on utilization rates.”
