Who doesn't love a facial or massage, especially one that's fairly affordable?
Still, scheduling such pampering isn't always easy. With work and
family, even a practice that keeps your skin looking fresh or one that
keeps you feeling loose and limber falls by the wayside.
For facials, Sherryl Ford, a Carlsbad, Calif., woman, had an idea.
She owned a Curves franchise, where, as is the custom for most fitness
centers, people paid monthly fees to belong.
She thought to herself, "Why not charge a monthly fee for
membership to a face spa?" Then the regulars could get a discount, and
facials would be become a regular part of their routine. So, she and
two partners created Facelogic.
Now, that company and another company, Massage Envy, offer a new
kind of service: memberships that are designed to offer discounts and
make the services more affordable while encouraging regular visits.
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