The Grove Park Inn Resort & Spa recently launched Grove's Magical Elixer 2.0 Campaign. The Resort has returned to its historic roots and developed a new viral marketing campaign and website celebrating Founder Edwin W. "EW" Grove's infamous elixirs and tonics that eased the daily challenges of the human body and spirit. The campaign uses this metaphor by highlighting the Resort's offerings as modern day "Elixirs" for various ailments, including woes associated with the current economic climate.
Grove was a druggist, who made millions with his concoctions in the 1890s, selling more bottles of "Grove's Tasteless Tonic", than Coca Cola(R). With his great success, Grove realized his dream of building a place for relaxation and rejuvenation. Working side by side with 400 men, he built a place that offers the comfort of home and the luxury of a resort, The Grove Park Inn Resort & Spa in Asheville, North Carolina.
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