Rosewood Hotels & Resorts of Dallas is branding its spas

Ultra-luxury hotel owner and operator Rosewood Hotels & Resorts is putting its brand on spas. The Dallas-based company, which began prominently including its name on its hotels only two years ago, has launched Sense, a Rosewood spa.    It's a move that mirrors efforts by other upscale hotels to leverage their spas as a marketing tool and revenue driver.

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