Building a Right Sized Spa

In an industry predicated on pampering guests, a satisfying guest experience can require anything from putting expensive high thread count sheets on beds to stocking the lobby with “your wish is my command” concierges. So it’s no surprise that some lodgings have built super-sized spas where guests can relax, rejuvenate and generally retreat from the outside world.

The only problem: Many of these spas -- by the industry’s own estimates -- are fabulously oversized at the same time that they are famously underutilized.

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