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December 2007

December 31, 2007

Living Well: Spa Resorts Launch Real Estate Communities

They had us at daily hot stone massages. Wellness, the catch-all term for spa pampering and mental and physical care, is big business these days, and well-known luxury spas such as Canyon Ranch, Miraval, and Red Mountain Spa are beginning to target two of consumers’ biggest obsessions: health and real estate.

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Kile Law talks about leavings clients alone in treatment rooms

Raleigh Day Spa Expert Kile Law , owner of Blue Water Spa voted best medical spa in America urges consumers to ask about a spas policy of clients being left alone in treatment rooms before scheduling an appointment or purchasing a gift certificate.

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Online Community Available for Massage Professionals

MassageSpace.net is a profile based community of stories, videos, images and industry specific content for massage professionals and seekers.  Developed using the Joomla community platform, MassageSpace.net is a state of the art massage portal allowing massage professionals to gain exposure, write articles, read articles from other professionals, find marketing material and support along with communicate directly with clients using the internally based messaging system.

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December 14, 2007

Wrinkle Cream Not Working? Give Me Two More Jars

The less effective a beauty product or treatment, the more likely women are to keep using it.  That’s what researchers found after interviewing nearly 300 women, ages 27 to 65, who were trying to achieve a more youthful appearance by using creams, vitamins and other beauty treatments. Surprisingly, women were more loyal to products and treatments when they didn’t work than when they did.

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Creative Marketer of the Year: Dove Redefines Beauty

A study called "The Real Truth About Beauty: A Global Report" revealed to personal care product maker Dove that women want to see more diverse images of physical attractiveness, ones that reflect the vision of beauty women have versus those currently portrayed in popular culture. It inspired the brand to launch the global Campaign for Real Beauty a few years ago, featuring TV spots and a website.

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Minnesota Bans Mercury in Cosmetics

The quest for thicker lashes and defined eyes should get safer in Minnesota on Jan. 1, when a state law banning mercury from mascara, eye liners and skin-lightening creams takes effect.  Minnesota apparently is the first state in the nation to ban intentionally added mercury in cosmetics, giving it a tougher standard than the federal government.

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