The spa services industry is experiencing unprecedented growth, with demand growing every day. There are almost 300,000 people employed in the $14 billion industry, yet it lacks any true systematic approach to core competencies and career development. In fact, a recent survey revealed that fifty percent of therapists quit the industry within five years of completing their training.
Cortiva Institute was created to address those issues and deliver training, education and career development to massage therapists and others involved in the industry, and as such has become a new force in massage therapy and holistic care.