J. W., a student at Northwestern University, is preparing a project involving the spa industry. One of the angles he is working on is the rise of at-home spa products and the do-it-yourself mentality. He requests input from the spa community.
- It seems the main target demographic for spa-related items are females 20-55 years old. What type of products are these women most likely to purchase?
- What is mostpopular among this demographic?
- Do you find many spa-related self-care products to be purchased as gifts rather than for personal
use? - If so, to what degree are sales dependent on gift-givers?
- Where are the majority of self-care products bought (online, specialty store, discount store, through spas, etc.)?
- Where do women usually hear about products that they end up purchasing and bringing into their home?
JW thanks you for your time and help. Please post your comments to the blog entry, to respond.